Timing is of big essence with regards to newsletters. With click-through rates as low as two percent for some companies, one of the ideal approaches to improve your results is by planning your emails and knowing how regularly to send them.
Being able to accurately forecast your sales is essential to your business plan. Without knowing what you project to sell, you cannot make changes or course correct your business. Even though forecasting is educated guessing, it does not require tons of training or mastery to understand.